For purposes of the analysis that is content intercourse had been thought as any depiction of sexual intercourse

For purposes of the analysis that is content intercourse had been thought as any depiction of sexual intercourse

For purposes of the analysis that is content intercourse had been thought as any depiction of sexual intercourse

Not all the product that has been taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid development, along with all types of commercials along with other promotions ( e.g., teasers for system programs). Although music videos had been taped, these people were coded and analyzed individually because of the unique traits and are also maybe maybe not reported right right right here. The analyses delivered in this paper, nevertheless, do include the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, demonstrates that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The last test for the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test when it comes to 2002 2003 period included 1,439 unique system episodes. The test for the 2nd content analysis had been notably bigger than the very first 12 months’s test even as we produced concerted work in 12 months 2 to ensure we had three episodes of every nonsyndicated show. Despite strict adherence into the sampling plan, additional taping ended up being needed when, as an example, brand brand new shows joined the autumn lineup following the start of year to replace for cancelled shows or once the time and time slot for a set had been changed.


The codebook when it comes to larger research had been based considerably in the variables produced by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact same intercourse behavior that is intimate sexual talk linked to nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene because the unit that is primary of, our content analyses involved coding for sexual content in 2 minute periods of system time. Because scenes differ significantly in total and, hence, try not to offer a consistent product of measure in making evaluations across programs, we utilized a regular coding device according to time. Coding news development in designated time periods has been used usually by other scientists conducting content analyses across different system genres including movies, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, sex had been thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sexuality or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications linked to relationship and relationships, that have been maybe maybe not coded. As an example, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” could be coded.

Same sex behavior that is sexual

Every 2 moment period that were coded as containing one or more types of sexual intercourse tracked in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual intercourse depicted, as well as other intimate behavior 2 ended up being additionally examined when it comes to existence of exact same sex behavior that is sexual. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period took place between a couple of this sex that is same.

Discuss nonheterosexual issues that are sexual

Each 2 interval that is minute was indeed coded as containing a minumum of one instance of talk through the intimate talk groups found in the primary coding task ( ag e.g., reviews about own/others’ sexual actions or passions, mention intercourse which has had currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk associated with nonheterosexuals. With this product, coders once once again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or concerns of nonheterosexual people. Frequently, such commentary linked to gays and lesbians, although sporadically they were connected with bisexuals.

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